Great Content and Great Promotion

The SEO industry has shifted slightly (again), this time to killer content creation and content promotion. We’ve outlined some simple steps you can take to create and then promote good, stickly content in an inexpensive, intelligent manner. Step 1 Content has to be good. What defines good? Would you share the piece of content with a friend […]

Collaboration is Key

As an SEO and PPC analyst knows, we live in a world of constant change. New algorithm updates, new platforms, and new tools become available almost daily. There’s always something that launches and some tool which does a certain task better. With that being said, there’s always someone who has more insights into a tool, task, […]

Time Saving and Productivity

I am all about simplification. My personal organization varies depending depending on energy level, but I love being simple and I love being direct. Recently, I am a fan of making a list of 5 things I want to accomplish the next day. No more, no less. This way, I am focused on the tasks […]

To Much Reporting

I had a thought the other day – when you work within monthly retainers and have a limited pool of hours, it does not make sense to spend more then an hour doing a report. I personally would rather spend that time doing research, providing strategy, or testing. I feel that with smaller retainers and […]