Privacy Policy
This Privacy Policy describes how Lionwish (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects information obtained from users (“you” or “your”) of our website and digital marketing services. This Policy applies to all visitors and clients located in the United States, and includes specific disclosures required under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents.
By using our website or engaging our services, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please discontinue use of our website and services.
- Information We Collect
We may collect the following categories of personal information:
1.1 Information You Provide Directly
- Name, email address, phone number, and mailing address
- Business name, website URL, and industry information
- Billing and payment information (processed via secure third-party payment processors)
- Account credentials (username and password)
- Communications you send us, including support requests and inquiries
1.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical data, including:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time spent on pages, and referring URLs
- Device identifiers and cookie data
- Clickstream and interaction data
1.3 Information from Third Parties
We may receive information about you from third-party platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, or other advertising platforms you connect to our services, as well as analytics providers, CRM tools, and data enrichment services.
- How We Use Your Information
We use the information we collect for the following purposes:
- To provide, manage, and improve our digital marketing services
- To process payments and manage client accounts
- To communicate with you about your account, campaigns, and service updates
- To send marketing communications (with your consent where required)
- To analyze website performance and user behavior for optimization
- To comply with legal obligations and enforce our agreements
- To protect against fraud, unauthorized access, and other security risks
- To respond to inquiries, support requests, and feedback
- Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience on our website and to deliver and measure advertising campaigns. These may include:
- Essential cookies required for site functionality
- Analytics cookies (e.g., Google Analytics) to understand site usage
- Advertising and retargeting pixels (e.g., Google Ads, Meta Pixel) to measure campaign performance
- Session and preference cookies to remember your settings
You may control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. We honor Global Privacy Control (GPC) signals where required by California law.
- How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: We share data with vendors who assist us in delivering services, including payment processors, cloud hosting providers, analytics platforms, email service providers, and advertising platforms. These parties are contractually bound to protect your data.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
- Legal Requirements: We may disclose information when required by law, subpoena, court order, or to protect the rights, property, or safety of our company, clients, or the public.
- With Your Consent: We may share your information for other purposes with your explicit consent.
- Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to comply with legal, accounting, or reporting obligations. When information is no longer needed, we will securely delete or anonymize it. Client data related to active campaigns is generally retained for the duration of the service agreement plus up to three (3) years thereafter.
- Data Security
We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit (TLS/SSL), access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
- California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collection, and the categories of third parties with whom we share it.
- Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions.
- Right to Correct: You may request correction of inaccurate personal information we hold about you.
- Right to Opt-Out of Sale or Sharing: We do not sell personal information. However, if applicable, you have the right to opt out of sharing your personal information for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Personal Information: You may direct us to limit our use of sensitive personal information to only what is necessary to perform our services.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To submit a verifiable consumer request, contact us.
We will respond to verifiable requests within 45 days. You may designate an authorized agent to make a request on your behalf. We will require verification of your identity before processing your request.
- Children’s Privacy
Our website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verifiable parental consent, we will take steps to delete that information promptly. If you believe we may have collected information from a child, please contact us immediately.
- Third-Party Links and Services
Our website may contain links to third-party websites, platforms, or tools (such as Google Ads, Meta, LinkedIn, or analytics dashboards). We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party services you access through our website.
- Email Communications & Marketing
By providing your email address to us, you consent to receiving communications related to your account and our services. Where required by law, we will obtain your separate consent before sending promotional or marketing emails. You may opt out of marketing emails at any time by clicking “unsubscribe” in any email we send, or by contacting us directly. Please note that you may continue to receive transactional or account-related messages after opting out of marketing communications.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will post the updated Policy on this page with a new Effective Date. If we make material changes, we will notify you via email or a prominent notice on our website. Your continued use of our services following the posting of changes constitutes your acceptance of the updated Policy.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.