SEO Audits: Technical, Content, and More
Get found by customers in your area and beyond.
Uncover Opportunity
Most SEO audits are generated by a tool, formatted into a large PDF, and handed over with a list of several hundred “issues” ranked by severity. The client reads the executive summary, gets overwhelmed by the rest, and puts the document in a folder where it lives forever.
That’s not an audit. That’s a deliverable designed to look like work.
A real SEO audit is a diagnostic. It’s the process of understanding why your organic performance looks the way it does — what’s suppressing your rankings, what’s costing you traffic, what opportunities you’re missing — and turning that understanding into a prioritized, actionable plan that people can actually execute.
We’ve been doing SEO audits for over fifteen years, across dozens of industries and every type of website. We know what to look for, how to interpret what we find, and — critically — how to communicate it in a way that leads to action rather than paralysis.
When You Need an SEO Audit
An SEO audit is useful in a lot of different situations. Here are the most common ones we see:
Your organic traffic dropped. Something changed — a Google algorithm update, a technical issue, a content problem, a competitor’s gain — and you need to understand what it was and how to respond.
You’re launching a new site or migrating platforms. Site migrations are one of the most common causes of significant organic traffic loss. A pre-migration audit and post-migration review can prevent the kind of damage that takes months to recover from.
Your SEO has plateaued. Rankings and traffic have been flat for months despite ongoing work. There’s usually a reason — and an audit is how you find it.
You’re inheriting an existing SEO situation. You’ve taken over a site, hired a new marketing person, or started working with a new agency. You need to understand what’s there before deciding what to do next.
You want a second opinion. Your current agency has been running SEO for a year and you’re not seeing results that match the reports. An independent audit can tell you whether the work being done is the right work.
You’re starting SEO for the first time. Before investing in an ongoing SEO strategy, it’s worth knowing the full picture of where you’re starting from.
SEO Audits
Technical Foundation
We evaluate every technical factor that affects how search engines find, crawl, and index your site – including:
- Crawlability and indexation (robots.txt, XML sitemaps, noindex tags, crawl coverage)
- Site architecture and internal linking
- Page speed and Core Web Vitals
- HTTPS implementation and security
- Redirect chains, 404 errors, and broken links
- Duplicate content and canonicalization
- Structured data and schema markup
- International hreflang configuration
Technical issues are often the hidden ceiling on what all other SEO efforts can achieve. We find them and prioritize them by impact.
On-Page Optimization
We review how well your existing pages are optimized for their target keywords — including title tags, meta descriptions, heading structure, content relevance, keyword usage, internal linking, and the overall quality signals that influence rankings.
We also identify pages that are underperforming relative to their potential, and pages that are competing with each other (keyword cannibalization) in ways that dilute rather than concentrate ranking signals.
Content Analysis
We evaluate your existing content against what searchers in your target market are actually looking for.
This includes a gap analysis of topics and keywords your competitors are ranking for that you’re not, an assessment of content quality and depth relative to what’s currently ranking, and identification of content that could be consolidated, updated, or retired.
Backlink Profile
We analyze the quality and quantity of links pointing to your site — looking at domain authority, anchor text distribution, link velocity, and the presence of spammy or potentially harmful links that may be dragging down your authority or putting you at risk.
We also benchmark your backlink profile against your top competitors to identify the link-building gap you’d need to close to compete more effectively.
Keyword & Ranking Analysis
We pull your current keyword rankings and analyze your visibility across the terms that matter most to your business.
We look at ranking distribution, identify pages on the verge of breaking into higher positions, and flag keywords where you have rankings but poor click-through rates (often a title tag or meta description issue).
Competitive Landscape
We review your top organic competitors — not just who they are, but how they’re winning. What content are they publishing that you’re not? Where are they earning links that you could also pursue? How does their site structure compare to yours?
Understanding the competitive gap is essential for prioritizing where to invest your SEO efforts.
Who This Is For
Service businesses — plumbers, electricians, landscapers, cleaners, contractors — where jobs are local and customers search before they call.
Medical and healthcare practices — dentists, optometrists, physical therapists, chiropractors — where patients search locally and trust is built through reviews and proximity.
Legal and professional services — attorneys, accountants, financial advisors — where local credibility and visibility drive client acquisition.
Restaurants and hospitality — where local search is the primary discovery channel and Google Maps is often the first touchpoint.
Retail — brick-and-mortar stores that need to drive foot traffic and compete with online alternatives.
Real estate — agents and brokers competing in hyper-local markets where neighborhood-level visibility matters.
Common Questions
SEO Audit FAQs
How much does an SEO audit cost?
It depends on the size and complexity of the site. A focused audit for a small business website is priced differently from a comprehensive audit of a large e-commerce site with thousands of pages. We’ll give you a clear quote after a brief conversation about what you’re working with.
How long does an SEO audit take?
Most audits are delivered within one to two weeks. Larger or more complex sites take longer. We’ll give you a specific timeline when we scope the project.
Do I need an audit if I’m already doing SEO?
If you’re running an active SEO program and seeing results you’re happy with, an audit may not be urgent. If you’re running SEO and results are flat, unclear, or declining — an audit is often the fastest way to find out why and course-correct.
Can’t I just run my site through an SEO tool?
Tools are a starting point, not an audit. They generate lists of issues without context, prioritization, or the judgment that comes from actually knowing SEO. An audit is the human interpretation of what the data means for your specific situation.
Will you find something wrong with my site?
Almost certainly. Every site has room for improvement, and most have at least a few issues that are meaningfully limiting performance. The question isn’t whether there are problems — it’s which ones matter most.
Are you able to audit websites for LLM inclusion/Ai-searches?
The short answer is: Yes. While LLMs are evolving, some of the basics and best practices align with SEO content audits (such as Schema and content blocks). We will do everything in our power to promote visibility within these channels.
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