Facebook & Instagram Marketing Services
Reach, Retarget, and Convert at Scale
Facebook Marketing Service
With nearly 3 billion monthly active users and the most sophisticated advertising targeting capabilities of any social platform, Facebook remains one of the most powerful — and most mismanaged — channels in digital marketing. Businesses waste millions on Facebook ads every year through poor audience targeting, weak creative, mismatched objectives, and campaigns that were never set up to succeed.
Lionwish’s Facebook marketing services are built for businesses that want real results from the platform — not inflated metrics or vanity engagement. We combine organic content strategy that builds genuine community with precision-targeted Facebook Ads management that puts your message in front of the right people at the right moment in their journey.
As a Facebook advertising agency, we bring deep platform expertise and the cross-channel perspective to understand how Facebook fits within your broader marketing mix — ensuring every Facebook campaign is aligned with your overall growth strategy and connected to measurable business outcomes.
Instagram Marketing Services
nstagram is one of the most powerful platforms for building brand awareness, engaging your audience, and driving measurable business results. Our Instagram marketing services are designed to help you stand out in a crowded feed with a clear strategy, compelling visuals, and consistent messaging that aligns with your brand. From profile optimization to content planning, we ensure every element works together to attract and convert the right audience.
We take a data-driven approach to content and campaign execution, combining organic growth strategies with high-performing paid campaigns. This includes audience targeting, creative development, A/B testing, and ongoing optimization to improve engagement rates and drive conversions. Whether your goal is to generate leads, increase sales, or grow your following, we focus on the metrics that matter and continuously refine performance.
Beyond execution, we help streamline your Instagram marketing through scalable processes and smart automation. From content scheduling to performance reporting and audience insights, we build systems that save time while improving results. The end result is a cohesive, high-impact Instagram presence that not only looks great—but delivers real business growth.
Facebook & Instagram Services
Ads Strategy & Campaign Planning
We develop a comprehensive Facebook advertising strategy based on your target audience, business goals, and funnel stage. Every campaign has a clear objective, audience definition, creative brief, and success metric before a dollar is spent.
Audience Research & Targeting
Facebook’s targeting capabilities are extraordinarily powerful when used correctly. We build precise audience definitions using interest and behavior targeting, Lookalike Audiences based on your best customers, Custom Audiences from your CRM and website visitors, and retargeting segments that re-engage high-intent users.
Ad Creative Development
Creative is the most important variable in Facebook ad performance. We develop scroll-stopping ad creative — static images, carousel ads, video concepts and scripts, and copy that speaks directly to your target audience’s motivations and objections. We test creative systematically to find the winners and scale them.
Structure & Objective Optimization
Facebook’s algorithm needs the right objective to deliver your ads to the right people. We configure campaigns with the correct objectives — whether that’s lead generation, conversion, traffic, or brand awareness — and structure ad sets to give the algorithm the signals it needs to optimize toward your actual business goals.
Accurate measurement is the foundation of effective Facebook advertising. We implement and audit Facebook Pixel and Conversion API (CAPI) to ensure your conversion events are tracked accurately — essential for both performance optimization and correct attribution in a post-iOS 14 world.
Retargeting & Funnel Campaigns
Most first-time visitors won’t convert. We build sophisticated retargeting campaigns that re-engage users who have visited your site, engaged with your content, or watched your videos — moving them through the funnel with messaging tailored to their specific stage in the buyer journey.
We can also manage your Facebook Page with a consistent content calendar — building organic presence, engaging your community, and creating content that earns reach and shares while reinforcing your paid messaging.
Performance Reporting
Monthly reporting covers spend, reach, frequency, link clicks, conversions, CPL/CPA, and ROAS — with clear attribution and honest assessment of what’s working and what’s being changed.
Who This Is For
Service businesses — plumbers, electricians, landscapers, cleaners, contractors — where jobs are local and customers search before they call.
Medical and healthcare practices — dentists, optometrists, physical therapists, chiropractors — where patients search locally and trust is built through reviews and proximity.
Legal and professional services — attorneys, accountants, financial advisors — where local credibility and visibility drive client acquisition.
Restaurants and hospitality — where local search is the primary discovery channel and Google Maps is often the first touchpoint.
Retail — brick-and-mortar stores that need to drive foot traffic and compete with online alternatives.
Real estate — agents and brokers competing in hyper-local markets where neighborhood-level visibility matters.
Common Questions
Social Media FAQs
How much should I spend on Facebook ads?
There’s no universal minimum, but we generally recommend at least $1,500–$3,000/month in ad spend to generate enough data for meaningful optimization. Facebook’s algorithm needs conversion events to learn — campaigns with very low budgets may never generate enough data to optimize effectively. We’ll give you a specific budget recommendation based on your industry, goals, and expected CPA during our initial consultation.
Are Facebook ads still effective in 2026?
Yes — Facebook remains one of the most effective paid social platforms for both B2C and B2B marketers, despite increased competition and rising CPMs. The key change since iOS 14 is that attribution is more complex, requiring proper Conversion API implementation for accurate measurement. Businesses with well-structured campaigns, strong creative, and accurate tracking continue to see strong ROI from Facebook advertising.
What is the Facebook Conversion API and why does it matter?
The Conversion API (CAPI) is a server-side integration that sends conversion data directly from your server to Facebook, bypassing browser-based tracking limitations caused by iOS privacy changes and ad blockers. Without CAPI properly implemented, Facebook may see only 50–70% of your actual conversions — causing its algorithm to underperform and making your attribution data unreliable. We implement and audit CAPI as a standard part of every Facebook advertising engagement.
Can you run both Facebook and Instagram ads?
Yes — Facebook and Instagram are both part of Meta’s advertising platform. We manage campaigns across both platforms simultaneously, with creative and targeting adapted for each platform’s specific format and audience behavior. Instagram-specific placements often perform differently from Facebook placements, and we optimize accordingly.
How do you measure Facebook ad success?
The primary metrics we focus on are cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) — depending on your campaign objective. Secondary metrics include reach, frequency, link click-through rate, and landing page conversion rate. We track these through a combination of Facebook Ads Manager, Google Analytics, and your CRM to build a complete picture of Facebook’s contribution to your revenue pipeline.
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(909) 654-4776