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Privacy, Cookie and Terms

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Lionwish LLC (“Lionwish,” “we,” “us,” or “our”) operates lionwish.com (the “Site”) and provides digital marketing consulting services. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices and rights you have.

By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.

Information We Collect

Information you provide directly

  • Name, company name, email address, phone number, and the content of any message you submit through a contact or consultation form
  • Information you provide when requesting a free audit, proposal, or strategy session
  • Email address and any preferences you provide when subscribing to our email list
  • Business contact and billing information if you become a client

Information collected automatically

  • IP address, browser type and version, device type, and operating system
  • Pages viewed, time on page, referring URL, and navigation path through the Site
  • Approximate geographic location derived from IP address (city or region level, not precise geolocation)
  • Cookie and similar technology identifiers, as described in our Cookie Policy

Information from third parties

  • Aggregated or pseudonymous visitor data reported by analytics and advertising platforms
  • Publicly available business contact information used for research and business development outreach

We do not request or knowingly collect Social Security numbers, government identification numbers, financial account credentials, precise geolocation, biometric data, or health information through the Site.

2. How We Use Information

  • Respond to inquiries and deliver requested audits, proposals, and consultations
  • Provide, manage, and improve our consulting services
  • Send email communications you have opted into, including newsletters, updates, and marketing content
  • Measure and improve Site performance, content, and user experience
  • Measure the effectiveness of our own advertising and marketing campaigns
  • Detect and prevent fraud, spam, and abuse of the Site
  • Meet legal, tax, accounting, and regulatory obligations

3. Legal Bases for Processing (Visitors in the EEA and UK)

Where the General Data Protection Regulation or UK GDPR applies, we process personal data on the following bases: your consent (for marketing email and non-essential cookies), performance of a contract or steps taken at your request prior to a contract, our legitimate interests in operating and improving our business, and compliance with a legal obligation.

4. How We Share Information

We do not sell your personal information for money. We share information in the following circumstances:

  • Service providers who perform functions on our behalf, including website hosting, email marketing delivery, analytics, scheduling, customer relationship management, and payment processing. These providers are permitted to use the information only to perform services for us.
  • Advertising and analytics partners, including Google, Microsoft, Meta, and LinkedIn, whose technologies may be present on the Site. Under the California Consumer Privacy Act as amended, the use of these technologies may be considered “sharing” of personal information for cross-context behavioral advertising. See Section 7 for how to opt out.
  • Professional advisors such as accountants, attorneys, and insurers, where reasonably necessary
  • Law enforcement, regulators, or other parties where we believe disclosure is required by law, or is necessary to protect our rights, safety, or property
  • A successor entity in connection with a merger, acquisition, financing, or sale of assets

5. Cookies and Similar Technologies

The Site uses cookies and similar technologies for essential functionality, analytics, and advertising. Full detail on what we set, why, and how to control it is in our Cookie Policy.

6. Data Retention

  • Inquiry and form submission data: up to 24 months from the date of last contact, unless you become a client
  • Client records: for the duration of the engagement plus seven years, to meet tax, accounting, and legal requirements
  • Email subscribers: until you unsubscribe, after which we retain a minimal suppression record so we do not contact you again
  • Analytics data: according to the retention settings of the analytics platform, currently set to the platform default

We delete or de-identify information when it is no longer needed for the purpose it was collected for.

7. Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act gives you the following rights:

  • Right to know what personal information we collect, the sources, the purposes, and the categories of parties we disclose it to
  • Right to access a copy of the specific pieces of personal information we hold about you
  • Right to delete personal information we have collected from you, subject to legal exceptions
  • Right to correct inaccurate personal information
  • Right to opt out of the sale or sharing of personal information
  • Right to limit the use and disclosure of sensitive personal information, which we do not collect through the Site
  • Right not to receive discriminatory treatment for exercising any of these rights

Do Not Sell or Share My Personal Information

We do not sell personal information for monetary consideration. Our use of advertising and analytics cookies may constitute “sharing” under California law. You can opt out by declining non-essential cookies in the consent banner on the Site, by adjusting your browser cookie settings, or by enabling a Global Privacy Control signal in a supporting browser or extension. We treat a valid Global Privacy Control signal as an opt-out request.

How to exercise your rights

Email us with the subject line “Privacy Request” and tell us which right you are exercising. We will verify your identity by confirming information already in our records, such as the email address you used to contact us. We will respond within 45 days and may extend that period by an additional 45 days where reasonably necessary, in which case we will notify you.

An authorized agent may submit a request on your behalf with written permission signed by you, and we may ask you to verify that permission directly.

8. Rights of Residents of Other US States

Residents of states including Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, and others with comprehensive privacy laws in effect have similar rights to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising. Use the same contact method above. If we deny a request, you may appeal by replying to our response, and we will provide a written explanation within the period required by your state law.

9. Rights of Residents of the EEA and UK

If you are located in the European Economic Area or the United Kingdom, you have the right to access, rectify, erase, restrict processing of, and port your personal data, to object to processing based on legitimate interests, and to withdraw consent at any time without affecting the lawfulness of processing before withdrawal. You also have the right to lodge a complaint with your local supervisory authority.

10. International Data Transfers

Lionwish is based in the United States and our service providers are primarily located in the United States. If you access the Site from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses in our agreements with service providers.

11. Security

We use reasonable administrative, technical, and physical safeguards to protect information, including encrypted connections to the Site, access controls, and limiting personal information access to those who need it. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Children

The Site is intended for business audiences and is not directed to children under 16. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.

13. Email and Text Message Communications

We send marketing email only to people who have requested it, inquired about our services, or have an existing business relationship with us. Every marketing email includes an unsubscribe link and our postal address. Unsubscribing stops marketing email but does not stop transactional or service messages related to an active engagement.

If you provide a phone number and consent to text messages, message and data rates may apply. Reply STOP to opt out of texts at any time. Consent to receive texts is not a condition of purchasing any service.

14. Third Party Websites

The Site may reference third party websites and services. We are not responsible for their content or privacy practices. Review the privacy policy of any third party site you visit.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version takes effect on the date posted, and we will update the “Last Updated” date above. Material changes will be indicated more prominently on the Site.

Terms of Service

Effective Date: 7/31/26

1. Agreement to These Terms

These Terms of Service govern your access to and use of lionwish.com and any content, tools, or resources made available through it. By accessing or using the Site, you agree to these Terms. If you do not agree, do not use the Site.

2. Who We Are

The Site is operated by Lionwish LLC, a California limited liability company providing digital marketing consulting services, including search engine optimization, paid search and paid social management, conversion optimization, and artificial intelligence marketing strategy.

3. Permitted Use

You may use the Site for lawful purposes, to learn about our services, and to contact us about a potential engagement. You agree not to:

  • Use the Site in any way that violates applicable law or regulation
  • Copy, reproduce, republish, or redistribute Site content for commercial purposes without our written permission
  • Use automated systems, scrapers, or bots to access, harvest, or index the Site beyond standard search engine crawling
  • Attempt to gain unauthorized access to the Site, its servers, or any connected systems
  • Introduce malware, conduct denial of service attacks, or otherwise interfere with the operation of the Site
  • Submit false information, impersonate another person or business, or use our contact forms to send unsolicited commercial messages

4. Intellectual Property

All content on the Site, including text, graphics, logos, page layouts, audits, frameworks, methodologies, and downloadable materials, is owned by Lionwish LLC or its licensors and is protected by United States and international copyright and trademark law. The Lionwish name and logo are our trademarks. Nothing on the Site grants you a license to use them.

You may view and print Site content for your own internal, non-commercial reference. Any other use requires our prior written consent.

5. Your Submissions

If you submit information, questions, ideas, or feedback through the Site, you grant us a non-exclusive, royalty free, worldwide license to use that material to respond to you and to operate and improve our services. Do not submit confidential information through the Site. Information submitted through a public web form is not covered by any confidentiality agreement unless we have signed one with you separately.

6. The Site Is Not an Offer of Services

Content on the Site, including service descriptions, pricing indications, case studies, and free audit offers, is informational and does not constitute a binding offer. Any consulting engagement between you and Lionwish is governed exclusively by a separately executed proposal, statement of work, or services agreement. Where those documents conflict with these Terms, those documents control with respect to the engagement.

7. No Guarantee of Results

Digital marketing outcomes depend on factors outside our control, including search engine algorithm changes, advertising platform policy changes, competitor activity, market conditions, your website and infrastructure, your pricing and offer, and the actions of your own team. Case studies, testimonials, and performance figures on the Site describe results achieved for specific clients under specific conditions. They are not a promise, guarantee, or prediction of the results you will achieve. See our Results Disclaimer for detail.

8. Informational Content Only

Articles, guides, and resources on the Site are provided for general informational purposes. They do not constitute legal, financial, tax, accounting, medical, or other professional advice, and they are not a substitute for tailored advice from a qualified professional familiar with your situation. Do not act on Site content without seeking appropriate advice.

9. Third Party Platforms and Content

Our services involve third party platforms including Google, Microsoft, Meta, and LinkedIn. We do not control those platforms, their policies, their pricing, or their algorithms, and we are not responsible for changes they make or for suspension or termination of your accounts by them.

10. Disclaimer of Warranties

THE SITE AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. We do not warrant that the Site will be uninterrupted, secure, error free, or free of harmful components, or that any content is accurate, complete, or current.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LIONWISH LLC AND ITS OWNERS, EMPLOYEES, AND CONTRACTORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATING TO YOUR USE OF THE SITE, WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY, OR ANY OTHER THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SITE WILL NOT EXCEED ONE HUNDRED US DOLLARS ($100). Liability arising from a signed services agreement is governed by the limitation of liability in that agreement.

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages, so some of the above may not apply to you.

12. Indemnification

You agree to indemnify and hold harmless Lionwish LLC and its owners, employees, and contractors from any claims, damages, losses, liabilities, and expenses, including reasonable attorney fees, arising out of your use of the Site, your violation of these Terms, or your violation of any law or third party right.

13. Privacy

Your use of the Site is also governed by our Privacy Policy and Cookie Policy, which are incorporated into these Terms by reference.

14. Suspension and Termination

We may suspend or terminate your access to the Site at any time, without notice, for any reason, including a breach of these Terms. Sections that by their nature should survive termination will survive, including intellectual property, disclaimers, limitation of liability, indemnification, and governing law.

15. Governing Law and Venue

These Terms are governed by the laws of the State of California, without regard to its conflict of law rules. Subject to Section 16, you agree that any legal action arising out of or relating to the Site or these Terms will be brought exclusively in the state or federal courts located in Riverside County, California, and you consent to the personal jurisdiction of those courts.

16. Dispute Resolution

Before filing any claim, you agree to contact us and attempt in good faith to resolve the dispute informally for at least 30 days.

OPTION A – Courts only. Keep this paragraph and delete Option B if you do not want mandatory arbitration:

If the dispute is not resolved informally, either party may pursue the claim in the courts identified in Section 15.

OPTION B – Binding arbitration. Keep this paragraph and delete Option A if you do want mandatory arbitration:

If the dispute is not resolved informally, it will be settled by binding arbitration administered by JAMS under its Streamlined Arbitration Rules, conducted in Riverside County, California, by a single arbitrator. Judgment on the award may be entered in any court of competent jurisdiction. You and Lionwish each waive the right to a jury trial and agree that claims will be brought only in an individual capacity, not as a plaintiff or class member in any class or representative proceeding. Either party may bring an individual claim in small claims court instead.

17. General

If any provision of these Terms is held unenforceable, the remaining provisions remain in full effect. Our failure to enforce any provision is not a waiver of it. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets. These Terms, together with the Privacy Policy and Cookie Policy, are the entire agreement between you and Lionwish regarding the Site.

18. Changes to These Terms

We may revise these Terms at any time. The revised version takes effect when posted. Your continued use of the Site after that constitutes acceptance.

Cookie Policy

Last Updated: 7/31/26

1. What Cookies Are

Cookies are small text files placed on your device when you visit a website. They let a site remember your actions and preferences, measure how the site is used, and in some cases deliver advertising. We also use similar technologies including pixels, tags, and local storage. In this policy, “cookies” refers to all of these.

2. Why We Use Cookies

  • To make the Site work, including page navigation and form submission
  • To understand how visitors find and use the Site so we can improve it
  • To measure the performance of our own marketing campaigns
  • To deliver relevant advertising to people who have visited the Site

3. Categories of Cookies We Use

Strictly necessary

Required for the Site to function. These cannot be switched off through our consent banner. They include cookies that manage security, load balancing, and form session state.

Performance and analytics

Help us count visits, identify which pages are most and least used, and see how visitors move through the Site. The information is aggregated. If you decline these, we will not know you visited and cannot use your activity to improve the Site.

Functional

Enable enhanced functionality and personalization, such as remembering preferences. If you decline these, some features may not work as intended.

Advertising and targeting

Set by advertising platforms to build a profile of your interests and show you relevant ads on other sites. If you decline these, you will still see ads, but they will be less relevant to you.

4. Cookies Currently in Use

The table below reflects a typical configuration for this Site. Actual cookies may vary as we update our tools.

Cookie or technology

Provider

Category

Purpose and typical duration

_ga, _ga_[ID]

Google Analytics

Analytics

Distinguishes unique visitors and maintains session state. Up to 2 years.

_gid

Google Analytics

Analytics

Distinguishes users for reporting. 24 hours.

Google Tag Manager container

Google

Necessary

Loads and manages other tags on the Site. Session.

_gcl_au

Google Ads

Advertising

Stores ad click information for conversion measurement. 90 days.

_fbp

Meta

Advertising

Identifies browsers for ad delivery and measurement. 90 days.

li_sugr, UserMatchHistory

LinkedIn

Advertising

Browser identification and ad targeting. Up to 30 days.

MUID, _uetsid, _uetvid

Microsoft

Advertising

Ad targeting and conversion tracking for Microsoft Ads. Up to 13 months.

wordpress_test_cookie

WordPress

Necessary

Checks whether the browser accepts cookies. Session.

wp-settings-[ID]

WordPress

Functional

Stores interface preferences for logged in users. 1 year.

elementor

Elementor

Necessary

Supports page builder rendering. Persistent.

Consent preference cookie

Lionwish

Necessary

Records your cookie consent choices. 12 months.

5. Third Party Cookies

Some cookies are set by third parties whose services appear on the Site, including Google, Meta, LinkedIn, and Microsoft. We do not control these cookies. Each provider maintains its own privacy and cookie policy describing how it uses the data it collects, and each offers its own advertising opt out controls within your account settings on that platform.

6. How to Manage Cookies

  • Use the cookie consent banner on the Site to accept or decline non-essential categories, and to change your choice later
  • Adjust your browser settings to block or delete cookies. Every major browser offers this in its privacy or security settings. Blocking all cookies may prevent parts of the Site from working.
  • Enable a Global Privacy Control signal through a supporting browser or extension. We treat a valid signal as an opt out of the sale or sharing of personal information.
  • Use the industry opt out tools operated by the Digital Advertising Alliance and the Network Advertising Initiative to opt out of interest based advertising from participating companies
  • Install the Google Analytics opt out browser add-on to prevent Google Analytics from collecting your data on any site

7. Do Not Track

Some browsers transmit a Do Not Track signal. There is no industry standard for how sites should respond, and we do not currently respond to Do Not Track signals. We do respond to Global Privacy Control signals as described above.

8. Changes to This Policy

We may update this Cookie Policy as our tools change. The revised version takes effect when posted, and we will update the “Last Updated” date above.

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