Technical SEO: We Fix the Foundation
Get found by customers in your area and beyond.
Technical SEO Help
You can publish great content, earn quality links, and still watch your organic traffic stagnate. If your technical foundation has problems, everything else you do in SEO is fighting an uphill battle.
Technical SEO is the part of organic search that most clients don’t see — but Google does. It’s the architecture of how your site is built, how search engines find and read it, and whether your pages are actually eligible to rank in the first place. When it’s broken, nothing else works the way it should. When it’s solid, everything else you do gets amplified.
We’ve been diagnosing and fixing technical SEO issues since 2008. We’ve seen sites tank after migrations. We’ve found crawl budgets being wasted on thousands of useless URLs. We’ve uncovered duplicate content issues that were quietly suppressing rankings for years. And we’ve fixed them — clearly, efficiently, and in a way your development team can actually implement.
What Technical SEO Covers
We don’t produce technical SEO audits designed to look impressive in a folder. We produce ones designed to actually get fixed.
That means prioritization. Not every technical issue has the same impact, and not every fix is equally feasible. We separate the high-priority items that are directly limiting your performance from the lower-priority improvements that are worth addressing over time — so you and your development team always know where to focus first.
It also means communication. We write recommendations in plain English, not technical jargon. If we’re working alongside your development team, we can communicate directly with them. If you’re managing implementation yourself, we’ll walk you through what needs to happen and why.
And it means accountability. We don’t disappear after the audit. We follow up to verify fixes were implemented correctly, monitor for regressions, and continue to look for new issues as your site evolves.
You may have technical issues worth addressing if:
- Your organic traffic dropped suddenly without a clear content or link-related explanation
- You recently migrated to a new domain, platform, or CMS
- Pages you know are valuable aren’t ranking despite quality content
- Googlebot is crawling a significant number of pages that shouldn’t be indexed
- Your Core Web Vitals scores are poor across the board
- Your site has thousands of pages but most receive zero organic traffic
If any of these sound familiar, it’s worth a conversation.
Technical SEO Services
Crawlability & Indexation
Before Google can rank your pages, it has to find them. Crawlability is about making sure search engine bots can access your content without running into dead ends, blocked resources, or misdirected directives.
We audit your robots.txt file, XML sitemaps, meta robots tags, and crawl directives to make sure Google is spending its time on the pages you actually want ranked — and not wasting crawl budget on pages that shouldn’t be indexed at all.
Common issues we find: incorrectly blocked pages, missing or outdated sitemaps, noindex tags applied to the wrong URLs, orphaned pages with no internal links pointing to them.
Site Architecture & URL Structure
The way your site is organized sends signals to search engines about what’s important. A flat, logical site architecture helps Google understand the hierarchy of your content and distributes PageRank effectively across the site.
We evaluate your URL structure, internal linking patterns, and site hierarchy — identifying cases where strong pages are buried too deep, important content lacks internal links, or URL patterns are creating confusion.
Duplicate Content & Canonicalization
Duplicate content is one of the most common and most damaging technical SEO issues we encounter. It happens when multiple URLs serve the same or nearly identical content — either through www/non-www variations, HTTP/HTTPS conflicts, URL parameters, pagination, or intentional content syndication without proper handling.
We map your canonicalization setup, identify duplicate or near-duplicate content, and implement a clear strategy for consolidating signals to the right pages.
Page Speed & Core Web Vitals
Google has made page speed a confirmed ranking factor, and Core Web Vitals (LCP, INP, CLS) directly impact how your pages are evaluated. More importantly, slow pages lose users — and users who leave before your page loads don’t convert.
We audit your Core Web Vitals scores, identify the specific issues dragging them down (render-blocking scripts, unoptimized images, server response times, layout shifts), and provide prioritized recommendations for your dev team.
Structured Data & Schema Markup
Structured data tells search engines exactly what your content is — a product, a review, an FAQ, a local business, an article. When implemented correctly, it unlocks rich results in the SERPs (star ratings, FAQs, breadcrumbs, price information) that increase click-through rates even without ranking changes.
We audit your current schema implementation, identify opportunities for additional markup, and provide the specific code needed to implement it correctly.
JavaScript Rendering
Modern websites built with JavaScript-heavy frameworks (React, Angular, Vue) can present significant crawling and rendering challenges. If Googlebot can’t render your JS content, it may be missing large portions of your site.
We evaluate how well your JS is being rendered and recommend solutions where rendering is incomplete.
Who This Is For
Service businesses — plumbers, electricians, landscapers, cleaners, contractors — where jobs are local and customers search before they call.
Medical and healthcare practices — dentists, optometrists, physical therapists, chiropractors — where patients search locally and trust is built through reviews and proximity.
Legal and professional services — attorneys, accountants, financial advisors — where local credibility and visibility drive client acquisition.
Restaurants and hospitality — where local search is the primary discovery channel and Google Maps is often the first touchpoint.
Retail — brick-and-mortar stores that need to drive foot traffic and compete with online alternatives.
Real estate — agents and brokers competing in hyper-local markets where neighborhood-level visibility matters.
Common Questions
Technical SEO FAQs
Do I need a developer to implement technical SEO fixes?
For many fixes, yes. Some changes — like updating meta tags or fixing a robots.txt file — can be made in a CMS without development help. Others — like improving JavaScript rendering or resolving server-side redirect chains — require developer involvement. We’ll be clear about what requires dev resources and provide documentation thorough enough to hand off directly to your team.
How long does a technical SEO audit take? For
For most sites, a thorough technical audit takes one to two weeks. Larger, more complex sites (tens of thousands of pages, multiple international versions, heavy JavaScript) take longer. We’ll give you a timeline upfront.
Can I just run a tool like Screaming Frog and do this myself
You can crawl your site with tools, but crawl data without interpretation isn’t an audit — it’s a list. The value in a technical audit is understanding which issues actually matter, in what order to fix them, and how to implement the fixes correctly. That’s where experience makes the difference.
Will fixing technical issues guarantee better rankings?
No. But technical problems are often the hidden ceiling on what your other SEO efforts can achieve. Fixing them removes the drag — and the results usually follow.
What are the most important technical SEO factors to fix first?
Start with site speed, mobile-friendliness, crawlability (robots.txt, XML sitemap), and indexation issues. Fixing broken links, improving Core Web Vitals, and ensuring proper site structure can have the fastest impact on performance and rankings.
What is technical SEO and why is it important?
Technical SEO focuses on optimizing your website’s infrastructure so search engines can crawl, index, and understand your content efficiently. It’s critical because even great content won’t rank if search engines can’t properly access or interpret your site.
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